Lifetime has renewed its freshmen series The Witches of East End for a 13 episode second season. The announcement was made this afternoon by Rob Sharenow, Executive Vice President and General Manager.
“With its great story telling and amazing cast, Witches of East End is leading a full-blown witch renaissance…the show’s perfect mix of premium execution with content that is in the zeitgeist is drawing new viewers to Lifetime and we’re excited to be bringing it back for a second season.”
Witches has been a steady performer for the network averaging 3.0 million Total Viewers, 1.7 million Adults 25-54 and Adults 18-49 viewers, and 1.3 million Women 18-49 and Women 25-54 viewers on a Live+7 basis through five weeks.
Pop Culture Principle 