Lifetime has renewed its freshmen series The Witches of East End for a 13 episode second season. The announcement was made this afternoon by Rob Sharenow, Executive Vice President and General Manager.
“With its great story telling and amazing cast, Witches of East End is leading a full-blown witch renaissance…the show’s perfect mix of premium execution with content that is in the zeitgeist is drawing new viewers to Lifetime and we’re excited to be bringing it back for a second season.”
Witches has been a steady performer for the network averaging 3.0 million Total Viewers, 1.7 million Adults 25-54 and Adults 18-49 viewers, and 1.3 million Women 18-49 and Women 25-54 viewers on a Live+7 basis through five weeks.
After 7 seasons, LIfetime is cancelling its series Army Wives.
“There is no denying how special Army Wives has been to both Lifetime and the television landscape. By taking on a very relevant and timely issue, it has brilliantly captured the challenges our military families endure and the bravery they and their loved ones display while serving our country…. We also want to thank Army Wives’ passionate legion of fans and everyone involved with the series: ABC Studios, Mark Gordon and Jeff Melvoin, Tanya Biank, every single cast member, as well as the crew and community of Charleston, South Carolina”, said Lifetime Executive Vice President and General Manager Rob Sharenow
But don’t worry fans. You will get some sort of closure with the series. A 2 hour retrospective is planned for 2014 to wrap up the long running series.