ARROW HITS THE BULLSEYE FOR THE CW
ARROW Gives The CW Its Most Watched Telecast in Three Years
ARROW Most Watched CW Premiere Since THE VAMPIRE DIARIES
SUPERNATURAL Has Most Watched Episode in Two Years
The CW Has Best Wednesday Night in Two Years
Last night’s premiere of ARROW was right on target for The CW – it drew 4.02 million viewers, the most watched telecast on the network of any show, on any night, in three years (11/12/2009), according to preliminary Live Plus Same Day Nielsen ratings for Wednesday, October 10, 2012.
ARROW was The CW’s most watched premiere since THE VAMPIRE DIARIES (9/10/2009). ARROW was also the most watched show in the Wednesday 8PM time period in more than three years (5/13/2009)
The ARROW premiere also gave SUPERNATURAL a boost last night; it was SUPERNATURAL’s most watched episode (2.6M) since 10/15/10, and it had its best adults 18-34 rating (1.0/3) since 3/4/11.
Week to week, SUPERNATURAL was up 40% in total viewers, and up two-tenths in both adults 18-34 and adults 18-49 (1.0/3).
Last night was The CW’s best Wednesday night in total viewers (3.3M) in more than two years (5/12/10) and in two years in adults 18-34 (1.0/3, 12/1/10) and in adults 18-49 (1.2/3, 10/13/10)
ARROW tied NBC’s original comedies in the 8-9PM hour in total viewers (4M) and in adults 18-34 and adults 18-49.
ARROW held or built at the half hour in total viewers and in all key demos.
Compared to Wednesday of the same week last year, last night was up 121% in total viewers (3.3M), up 67% in adults 18-34 (1.0/3) and up 100% in adults 18-49 (1.2/3).